TrackingDesk Blog

Learn about Conversion Tracking & Attribution and how to leverage data to amplify your traffic return on investment.

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A New Instapage and the Dawn of a New Era

Today is a big day for Instapage, our customers, and the MarTech industry at large. We think it’s going to change everything and we believe you are going to love it.  Today we’re going to introduce you to an entirely new Instapage, one that we’ve been working on for the past year and frankly sinceRead More >

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Facebook Ads Automation: All of the Possibilities You Can Do with Your Campaigns

Advertising automation helps advertisers seamlessly create ad campaigns that are successful at engaging their audience, leading to an increase in advertising conversions and eventually, business growth. Facebook Ads’ automation capabilities are no different. Today’s post will discuss everything you can do to automate your Facebook advertising campaigns. We’ll begin by defining Facebook Automated Ads andRead More >

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[Part 6] How to Ensure Your Black Friday and Cyber Monday Ecommerce Marketing Runs Smoothly

Hey! This post is part of a larger series geared toward helping ecommerce sellers understand, engage with, and love more customers this holiday season. After all, that’s exactly what the holidays are about, right?

Just tuning in? Check out the five parts of this Black Friday / Cyber Monday holiday series that came before this post here.

Part 5 of this holiday series doled out ideas for strategies to start three weeks before Black Friday. From building high-value segments to the BFCM-specific workflows that should be stood up by November 18, these strategies will help your brand engage with specific people in the most meaningful ways before the holidays.

The holidays are about making folks feel cared for. By creating segments, you’re able to build customer journeys that are relevant t…

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AdStage Webinar Recap: Increase Your Revenue with Strategic Paid Advertising (Infographic)

Chief marketing officer roles and responsibilities are quickly evolving. Five to ten years ago, marketers were seen as cost setters — not revenue or growth-focused. Now, they’re just as responsible for revenue as the sales team. In fact, the top priority for a CMO today is accelerating revenue growth across the organization: In addition, AccentureRead More >

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4 More of the Best Tips to Personalize Emails Beyond First Name

In the digital age, marketing emails can sometimes look like a commodity because they mostly lack a unique character. It’s hard to tell one marketing email from another because they all read alike. Plus, recipients feel there isn’t much in the email that addresses their needs or can solve one of their pain points. IfRead More >

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