TrackingDesk Blog

Learn about Conversion Tracking & Attribution and how to leverage data to amplify your traffic return on investment.

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Weekly Wisdom with Amy Bishop: Search Query Mapping

This video talks about search query mapping and the importance of it. Search query mapping goes by several different names. I have also heard it called “search queries sculpting“ or “keyword sculpting.“ Essentially the premise of it is making sure that you are being very intentional about which search terms are mapping to which keywords in which ad groups.

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8 Reasons Why Templates, Drag & Drop Builder, and A/B Testing Are Not Enough for Enterprise Companies

Using the right platform to create enterprise landing pages has a significant impact on your advertising conversions. Most landing page builders available today offer drag and drop builders or WYSIWYG editors, conversion-ready templates, and A/B testing capabilities. However, these features are pretty basic for an enterprise company looking to create personalized post-click campaigns at scale.Read More >

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Voice Search : 7 Ready-to-Use SEO Strategies to Rank Better

Voice search may have started as a small concept, but it is now one of the most important topics in the search industry. The ease to search with voice is second to none, and people cannot get enough of it. Today we are experiencing a voice search revolution with almost every generation welcoming voice search with open arms.

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The 2019 Google Ads Industry Benchmarks Your Team Must See (Data)

Each month, on average, 1,300 people worldwide ask Google, “What is a good CTR?” Beyond CTR, though, digital marketers want to know: “What is a good cost per click?” “What is the average conversion rate for my industry?” “What is the average cost per action in Google Ads? Digital marketers crave these answers because knowingRead More >

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