Learn about Conversion Tracking & Attribution and how to leverage data to amplify your traffic return on investment.
The worst nightmare for a webmaster happens when they find a sudden drop in their site rankings and all their hard work is gone! Are you one of those? Well, take a deep breath! You are not the only one. Every website has faced or will face a drop in rankings in the future. You can’t avoid it, but you can certainly minimize the impacts of it. Find out how in this post.
Google has been structuring many of its new ad products and features around the discovery theme this year. Brad Bender, Google’s VP of Product Management, announced these new releases and updates are designed to reach people “not only when they are looking for something specific, but also when open to discovering something new” — whichRead More >
The number of Facebook advertisers continues to grow each day, now totaling more than 7 million. With the platform’s wide variety of ad formats and audience targeting options, there is no shortage of possibilities to show your preferred ad to the exact user you aim to convert. But from the user’s perspective, they can quicklyRead More >
This video talks about search query mapping and the importance of it. Search query mapping goes by several different names. I have also heard it called “search queries sculpting“ or “keyword sculpting.“ Essentially the premise of it is making sure that you are being very intentional about which search terms are mapping to which keywords in which ad groups.
When evaluating your marketing channels, it stands to reason that the more data you have, the more successful you’ll be. Where that was once the case, the opposite is now becoming true. The types of data, points of information, and the number of tools that can help you make sense of it are countless. MarketersRead More >