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[Part 6] How to Ensure Your Black Friday and Cyber Monday Ecommerce Marketing Runs Smoothly

Hey! This post is part of a larger series geared toward helping ecommerce sellers understand, engage with, and love more customers this holiday season. After all, that’s exactly what the holidays are about, right?

Just tuning in? Check out the five parts of this Black Friday / Cyber Monday holiday series that came before this post here.

Part 5 of this holiday series doled out ideas for strategies to start three weeks before Black Friday. From building high-value segments to the BFCM-specific workflows that should be stood up by November 18, these strategies will help your brand engage with specific people in the most meaningful ways before the holidays.

The holidays are about making folks feel cared for. By creating segments, you’re able to build customer journeys that are relevant t…

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AdStage Webinar Recap: Increase Your Revenue with Strategic Paid Advertising (Infographic)

Chief marketing officer roles and responsibilities are quickly evolving. Five to ten years ago, marketers were seen as cost setters — not revenue or growth-focused. Now, they’re just as responsible for revenue as the sales team. In fact, the top priority for a CMO today is accelerating revenue growth across the organization: In addition, AccentureRead More >

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4 More of the Best Tips to Personalize Emails Beyond First Name

In the digital age, marketing emails can sometimes look like a commodity because they mostly lack a unique character. It’s hard to tell one marketing email from another because they all read alike. Plus, recipients feel there isn’t much in the email that addresses their needs or can solve one of their pain points. IfRead More >

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Firmographics & Segmentation: How to Use the 8 Variables to Target Your Audience

Every digital advertiser needs market segmentation to paint a more accurate picture of their customer base. From there, they can group customers according to similarities and create tailored messages to specific segments. Naturally, these highly personalized messages result in more conversions. There’s no single customer segmentation method that’s likely to boost conversions for every brand,Read More >

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Google’s Gallery Ads Are Here: The 9 Most Important Things to Know

It’s well-known that online users respond better to and recall visuals better than text alone. This is perhaps why at Google Marketing Live 2019 the advertising giant made it clear their focus is on visual, top-of-funnel ads. The approach will not only help them compete with other visual ad platforms like Facebook, Instagram, and PinterestRead More >

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