TrackingDesk Blog

Learn about Conversion Tracking & Attribution and how to leverage data to amplify your traffic return on investment.

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16 Things That Can Hurt Your Site Rankings (SEO Checklist)

The worst nightmare for a webmaster happens when they find a sudden drop in their site rankings and all their hard work is gone! Are you one of those? Well, take a deep breath! You are not the only one. Every website has faced or will face a drop in rankings in the future. You can’t avoid it, but you can certainly minimize the impacts of it. Find out how in this post.

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Google Discovery Ads: Your Complete Guide to Generating Top-of-Funnel Leads

Google has been structuring many of its new ad products and features around the discovery theme this year. Brad Bender, Google’s VP of Product Management, announced these new releases and updates are designed to reach people “not only when they are looking for something specific, but also when open to discovering something new” — whichRead More >

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How to Deal With a Negative Review Attack

Google My Business Product Expert provides step by step instructions on how to deal with and properly document and report fake negative reviews. Learn how to go past flagging and properly report and remove fake reviews.

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Weekly Wisdom with Amy Bishop: Search Query Mapping

This video talks about search query mapping and the importance of it. Search query mapping goes by several different names. I have also heard it called “search queries sculpting“ or “keyword sculpting.“ Essentially the premise of it is making sure that you are being very intentional about which search terms are mapping to which keywords in which ad groups.

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