Product photography is more than aesthetic. The perceived value of your product is based highly on its visual presentation. That means your product imagery is often the difference between a sale to you or a sale to your competitor. Product photos should impart practical information like color, material, and size,...
How to Choose the Best Ecommerce Platform for Your Store
Trying to choose the best ecommerce platform for your business is like trying to decide which doughnut to pick at the bakery. There’s the traditional chocolate cake doughnut (a.k.a., the small-level business ecommerce platform)—satisfying, simple, and a safe bet because it never disappoints. Then there’s the Boston cream doughnut (the...
[Chapter 8] Make This BFCM the Gift That Keeps on Giving: How to Guarantee Repeat Customers for Next Year
Hey! This post is part of a larger series geared toward helping ecommerce sellers understand, engage with, and love more customers this holiday season. After all, that’s exactly what the holidays are about, right? Just tuning in? This is the final chapter in our holiday series, but don't sweat it!...
[Chapter 7] How to Keep Customers Engaged and Coming Back After Black Friday and Cyber Monday Have Ended
Hey! This post is part of a larger series geared toward helping ecommerce sellers understand, engage with, and love more customers this holiday season. After all, that’s exactly what the holidays are about, right? Just tuning in? Check out the six chapter of this Black Friday / Cyber Monday holiday series...
[Part 6] How to Ensure Your Black Friday and Cyber Monday Ecommerce Marketing Runs Smoothly
Hey! This post is part of a larger series geared toward helping ecommerce sellers understand, engage with, and love more customers this holiday season. After all, that’s exactly what the holidays are about, right? Just tuning in? Check out the five parts of this Black Friday / Cyber Monday holiday...