Performance Marketing Features

The TrackingDesk platform was built around the performance marketer’s most important need: Conversion Tracking

All platform’s features are crafted to help you streamline your workflow while keeping your the data flow fully synced across your marketing stack.

The Top Features

Campaign Building

A simple campaign workflow to build complex marketing funnels, according to any type of targeting rules.

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Integration Ecosystem

The most comprehensive integration ecosystem to simplify & guarantee your data flow.

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Conversion Tracking

You have 5 ways to import conversion data into your TrackingDesk account. Postback, Pixel, API, Zapier or CSV.

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Lead Generation

Email Optin Tracking for lead generation campaigns and email marketing.

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Multi Attribution

Attribute conversions across all your channels to discover your true campaign ROI and scale with confidence.

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Smart Links

Run hyper targeted campaigns through SmartLinks, rotating offers according to 10 different criterias

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Advanced Analytics

Analytics built to optimize performance marketing campaigns.

Dimensions & Filters

Pull the data that matters to you, according to your needs & campaigns.

Organic Tracking

Track any page, site, blog with a single script.

SEO & Social

Perfect for SEO and Social Media marketing campaigns.

Free SSL

Free SSL certificates for your custom tracking domains.

Safe Browsing

Essential to keep your campaigns healthy and on the good side of the big guys!

Analytics API

Want your campaign metrics in other services?

Integrations

Integrate TrackingDesk into your other tools.

Data Driven Marketing At Your Fingertips

Custom Tracking Parameters

On top of the 30 pre-built campaign parameters.

Google Analytics Integration

Send your affiliate conversions to Google Analytics

Deeplinking Campaigns

Advanced URL redirect to send users to specific products.

Traffic Fallback

Multiple fallback options for out of targeting traffic.

Zapier Integration

Send your data across any business app integrated with Zapier.

Multiple Conversion Goals

Postback URL with multiple conversion goals.