The TrackingDesk Platform
Learn about the TrackingDesk platform's building blocks and the role they play in your marketing workflows.
Traffic Sources & Ad Networks
Perfect attribution and tracking starts with the configuration of your marketing channels.
- Dozens of integrated Traffic Sources
- Postback URLs with multiple goals
- Over 30 predefined parameters
- Conversion Goal Mapping
- Support for Webhooks
Affiliate Networks & Advertisers
Manage your advertisers, affiliate networks, offers and ecommerce sites properties.
Define targeting rules so you can easily build your marketing funnels.
- Advanced conversion funnel tracking
- Advanced user targeting rules
- Support for Deeplinking
- Custom tracking parameters
- Postback URL (s2s) & Pixel Tracking
- Hundreds of affiliate networks integrations.
Landing Pages & Funnels
Add your marketing assets such as landing pages, websites or funnels.
- Smart Call To Actions
- Targeting Rules
- Pass dynamic parameters
- AB Testing
The campaign management interface allows you to connect traffic sources, landing pages and offers. This is where you can apply targeting rules, landing page rotation, funnels and traffic distribution.
- Direct-Linking Campaigns
- Landing page rotation
- SmartLinking campaigns
- Smart Call to Action
- Traffic Fallback Options
- Organic Tracking Scripts
Analytics & Reports
The Analytics module gives you actionable insights on your campaign’s performances so you can make smart and quick decisions and boost your ROI.
- Easily filter in/out traffic segments
- Compare multiple campaigns
- Group your stats with multiple dimensions,
- Identify ROI positive traffic segments
- Identify top converting offers.