The TrackingDesk Platform
Learn about the TrackingDesk platform's building blocks and the role they play in your marketing workflows.
Traffic Sources & Ad Networks
Perfect attribution and tracking starts with the configuration of your marketing channels.
- Dozens of integrated Traffic Sources
- Postback URLs with multiple goals
- Over 30 predefined parameters
- Conversion Goal Mapping
- Support for Webhooks
Affiliate Networks & Advertisers
Manage your advertisers, affiliate networks, offers and ecommerce sites properties.
Define targeting rules so you can easily build your marketing funnels.
- Advanced conversion funnel tracking
- Advanced user targeting rules
- Support for Deeplinking
- Custom tracking parameters
- Postback URL (s2s) & Pixel Tracking
- Hundreds of affiliate networks integrations.
Landing Pages & Funnels
Add your marketing assets such as landing pages, websites or funnels.
- Smart Call To Actions
- Targeting Rules
- Pass dynamic parameters
- AB Testing
The campaign management interface allows you to connect traffic sources, landing pages and offers. This is where you can apply targeting rules, landing page rotation, funnels and traffic distribution.
- Direct-Linking Campaigns
- Landing page rotation
- SmartLinking campaigns
- Smart Call to Action
- Traffic Fallback Options
- Organic Tracking Scripts
Analytics & Reports
The Analytics module gives you actionable insights on your campaign’s performances so you can make smart and quick decisions and boost your ROI.
- Easily filter in/out traffic segments
- Compare multiple campaigns
- Group your stats with multiple dimensions,
- Identify ROI positive traffic segments
- Identify top converting offers.
"Wow, that's all I can say. I felt in love with Trackingdesk. Before I used Trackingdesk I needed to create multiple promotional pages to track my traffic sources while promoting affiliate offers. Now I simply use one link that tracks all my traffic channels and conversions. No more guessing which channel converts best!"
"We've been using TrackingDesk for the past several years and have nothing but praise about the accuracy of their tracking, the great visualization as well as the ease of setting up and managing campaigns."
"TrackingDesk was the foundation for all our marketing operations past 3 years. The focus on performance marketing and data integration, helps us reduce IT cost, improve campaign ROAS and gives us perfect agility"
"I am very satisfied with the partnership I have with TrackingDesk. I have the chance to group all my campaigns in one place and I can monitor all the traffic I get with the statistics. The service is perfect and it help optimizing my business!