The 2020 Conferences & Events You Can Find the Instapage Team

Instapage is continuing its mission to educate digital advertisers about post-click automation and the impact of 1:1 ad-to-page personalization on conversions. So, we attend a variety of martech conferences where we can demonstrate why scaling advertising personalization is the single biggest missing component from campaigns. Interested in creating personalized post-click...

The 3 Biggest Benefits & Disadvantages of Bidding on Competitors in Paid Search

Bidding on competitor keywords has become common practice for PPC advertisers because when done correctly, it can significantly increase brand awareness, traffic, and even customer acquisition. After all, if someone is looking for your direct competitor’s products or services, they’re likely interested in yours, too. But, if you’re not careful,...

The True Definition of Product Landing Pages & Why You Need Them to Generate Conversions

Post-click landing page pages are versatile. They can be used across industries, teams, and services to convert people on a particular offer. But their usefulness doesn’t end there. While it’s rarely considered, products need their own landing pages too. Known as product landing pages, these are the choice of companies...

The Step-By-Step Plan How to Automate Your Customer’s Lifecycle in 2020 for Best Results

Marketing automation is so ubiquitous today that you’re probably using software to automate one or more parts of your customer lifecycle without even labeling it automation. According to a Social Media Today 2019 survey, 75% of marketers say they currently use at least one marketing automation tool in their business....