How PPC Advertisers Visualize Their Campaigns to Provide 1:1 Personalization (Ebook)
If you’re an ROI-focused advertiser, your ads are highly personalized. They take into account location, device, traits, behaviors, and more. But when your audience clicks through them, what will they find? A homepage? An “About” page? If you’re focused on ROI, you know these aren’t effective. But what you may not realize is that evenRead More >
See How Birchbox Uses Ad Segmentation & Post-Click Experiences to Increase Subscriptions (5 Examples)
Subscribe and get a box of beauty and grooming products, tailored to your needs, once a month. That’s the promise of Birchbox, a company out of New York serving the health and style conscious. But there are lots of subscription box companies. And they, like Birchbox, know that how you present your product online isRead More >
See How Ashford University Uses Post-Click Experiences to Increase Enrollment (4 Examples)
The majority of advertisers aren’t focused enough on the post-click experience, and it shows since more than 95% of Google ad clicks don’t convert. They put in the effort to segment their ads to a target audience, but then fail to continue the same story narrative from ad to post-ad-click page. The expectations set withRead More >
How Keap Uses Retargeting Landing Pages to Generate New Signups & Demos
Every ad represents a conversion opportunity. Unfortunately, most opportunities are wasted since only 4% of ads result in conversions. When there’s no message relevance between the pre- and post-click experiences, prospects get confused and don’t click the CTA button. To ensure an ad click generates conversions, you can’t afford to have a disjointed experience. ThisRead More >
2019 Instapage Year in Review: Creating a New Category, Product Updates, Team Growth & Fun
It’s that time of year, and it seems like we say it with each annual roundup post… but 2019 was all sorts of new and Instapage’s biggest year to date. From a brand refresh, moving offices, introducing a new product category, announcing Personalization, AdMap™ & SOC 2 compliance, adding the Facebook Ads integration, enhanced UX,Read More >