How PPC Advertisers Visualize Their Campaigns to Provide 1:1 Personalization (Ebook)

If you’re an ROI-focused advertiser, your ads are highly personalized. They take into account location, device, traits, behaviors, and more. But when your audience clicks through them, what will they find? A homepage? An “About” page? If you’re focused on ROI, you know these aren’t effective. But what you may...

See How Birchbox Uses Ad Segmentation & Post-Click Experiences to Increase Subscriptions (5 Examples)

Subscribe and get a box of beauty and grooming products, tailored to your needs, once a month. That’s the promise of Birchbox, a company out of New York serving the health and style conscious. But there are lots of subscription box companies. And they, like Birchbox, know that how you...

See How Ashford University Uses Post-Click Experiences to Increase Enrollment (4 Examples)

The majority of advertisers aren’t focused enough on the post-click experience, and it shows since more than 95% of Google ad clicks don’t convert. They put in the effort to segment their ads to a target audience, but then fail to continue the same story narrative from ad to post-ad-click...

How Keap Uses Retargeting Landing Pages to Generate New Signups & Demos

Every ad represents a conversion opportunity. Unfortunately, most opportunities are wasted since only 4% of ads result in conversions. When there’s no message relevance between the pre- and post-click experiences, prospects get confused and don’t click the CTA button. To ensure an ad click generates conversions, you can’t afford to...