Topic
Advertising
Ad platforms: what they launch, what they retire, and what it does to the numbers you report.
Ad platforms launch features, retire others and change how they count results. This topic covers those changes and what each one does to the numbers you report. It includes guides on how platforms credit conversions, how their attribution windows and models work, and how to compare results across platforms. Each piece names the platform's own documentation as its source and records the date it was checked.
Learn
- Attribution is two jobs: analytics and the ad platform
- LinkedIn counts a view for 90 days. Google counts 1 day
- Primary demand advertising also sells your competitors' product
- Switching ad trackers? Test what it sends back to each ad platform
- Server-side tags drop consent unless your code sends it
- A 14% list match reads as under 5% on LinkedIn
- Google counts three assists where Microsoft counts one
News
- Week 42: Google Ads lets you rank channels and cap Display spend
- Apple confirms Safari 27 blocks identity resolution vendors
- Google brings finance ad verification to the US and Canada
- PMax ignores your image opt-out on new campaigns from Dec 4
- DV360 API v5 drops Customer Match uploads for Data Manager
- Week 43: Safari blocks ID vendors, Google moves uploads
- AI Mode ads reach 10 more countries but get no report
- Week 44: Meta counts more by default, AI Mode ads spread
- Meta API v27 lets your iOS ad sets buy Android by default
- Week 45: Meta buys Android by default, Google adds call data