Topic

Advertising

Ad platforms: what they launch, what they retire, and what it does to the numbers you report.

Ad platforms launch features, retire others and change how they count results. This topic covers those changes and what each one does to the numbers you report. It includes guides on how platforms credit conversions, how their attribution windows and models work, and how to compare results across platforms. Each piece names the platform's own documentation as its source and records the date it was checked.