News
What changed, and what it means. Every piece carries a read: a link with no take is a bookmark, not a post.
Each item covers one change: a platform launch, a new capability, a deprecation, a policy, a measurement change or a case study. Each one links the announcement itself and says what it does to the numbers and the work. Pieces are dated and are not rewritten after publication. Errors are logged on the corrections page.
- 2026-10-16 Week 42: Google Ads lets you rank channels and cap Display spend Google's channel priority and budget caps, with a February 2027 Display deadline. Plus Ads API v26, GTM destination tags, Safari 27.2 and Meta's GEM.
- 2026-10-10 Google Tag Manager now pushes gtag config into the dataLayer Since 8 October, gtag('config') calls show up as gtag.config events. A GTM tag on a .* wildcard trigger can now fire once more per config call.