About

TrackingDesk is a publication on data-driven marketing. We cover AI, data, attribution, analytics, privacy and advertising, for the people who have to explain where the revenue came from.

What we publish

• Learn: how a mechanism works, built on a dataset, a test, a screenshot or a worked example of our own.
• News: what a platform launched, changed or retired, and what it does to the numbers you report.
• Reviews: ad platforms and marketing tools, judged against criteria stated up front and ordered by use case. We do not publish "#1 best" rankings.
• Glossary: the vocabulary, defined the way the industry uses it.

Built to be checked

Most marketing content is written to persuade. This site is written to be checked. Every figure links to its primary source and the date we last verified it. Anything we cannot source, we do not print. Where a vendor does not publish a number, we say so instead of guessing.

Dated pieces stay dated. When we get something wrong, the fix goes on the corrections page, not into a quiet rewrite.

The name

The domain has been around since 2015. It used to be a conversion tracking platform of its own; that product closed in 2019. What carried over is the subject: how clicks, conversions and revenue get counted, and why two tools rarely count them the same way.

How we make money

We do not, yet. There are no affiliate links, no sponsored posts and no paid placements, and we do not sell links. If that changes, the editorial policy says so before it goes live.

Found an error? Tell us. Want to write for us, or see a topic covered? Pitch it here.