Education, news and analysis on AI, data, attribution and analytics for marketers who have to make the numbers add up.https://trackingdesk.com/https://trackingdesk.com/learn/attribution-means-two-jobs/https://trackingdesk.com/learn/attribution-means-two-jobs/An analytics tool attributes to report across channels. An ad platform attributes to credit its own ads. Sending a conversion server-side does neither job.Tue, 13 Oct 2026 00:00:00 GMTattributionanalyticsadvertisinghttps://trackingdesk.com/learn/last-click-means-a-different-click/https://trackingdesk.com/learn/last-click-means-a-different-click/Google Ads, GA4 and LinkedIn all offer a last-click or last-touch model. Each credits a different touch, so one sale gets three different answers.Mon, 12 Oct 2026 00:00:00 GMTattributionanalyticshttps://trackingdesk.com/learn/two-kinds-of-click-id/https://trackingdesk.com/learn/two-kinds-of-click-id/Ad platforms and tracking platforms each create their own click ID. Each one only matches in the system that made it, so the wrong one attributes nothing.Mon, 12 Oct 2026 00:00:00 GMTattributiondatahttps://trackingdesk.com/learn/view-through-windows-by-platform/https://trackingdesk.com/learn/view-through-windows-by-platform/Default view-through windows run from 1 day to 90 days across six ad platforms. Add their conversion counts together and you add unlike things.Sun, 11 Oct 2026 00:00:00 GMTattributionadvertisinghttps://trackingdesk.com/news/gtm-gtag-config-event-fires-wildcard-triggers/https://trackingdesk.com/news/gtm-gtag-config-event-fires-wildcard-triggers/Since 8 October, gtag('config') calls show up as gtag.config events. A GTM tag on a .* wildcard trigger can now fire once more per config call.Sat, 10 Oct 2026 00:00:00 GMTanalyticsdatahttps://trackingdesk.com/learn/why-your-ad-numbers-keep-changing/https://trackingdesk.com/learn/why-your-ad-numbers-keep-changing/Ad platforms write conversions backward onto the click date, so past days keep changing for as long as the attribution window stays open.Fri, 14 Aug 2026 00:00:00 GMTattributionanalytics