Education, news and analysis on AI, data, attribution and analytics for marketers who have to make the numbers add up.https://trackingdesk.com/https://trackingdesk.com/learn/why-your-ad-numbers-keep-changing/https://trackingdesk.com/learn/why-your-ad-numbers-keep-changing/Ad platforms write conversions backward onto the click date, so past days keep changing for as long as the attribution window stays open.Fri, 14 Aug 2026 00:00:00 GMTattributionanalytics