Editorial policy

How we source things, what we will not publish, and how we make money. If any of this stops being true, this page changes first.

Where figures come from

Every statistic, benchmark and platform behaviour we publish carries a link to the primary source — the vendor's own documentation, the specification, or the study itself — and the date we last checked it. Not a link to someone else's article about it.

Those facts expire after 180 days. When one expires the page stops building until someone re-checks it. That is enforced by the site itself, not by a reminder in someone's calendar.

What makes a guide worth publishing

Every explainer has to contain something a generic AI answer cannot produce: a screenshot from a real account, a dataset we assembled, a test we ran, or a worked example with real numbers. If a piece has none of those, it is a summary of things already written elsewhere, and the internet has enough of those.

News pieces carry a read on what happened. A link with no take is a bookmark, not a post.

How we make money

Right now, we do not. There are no affiliate links on this site, no sponsored posts and no paid placements. Nothing here is written because someone paid for it.

If that changes, it will be disclosed on the page it applies to and stated here before it goes live — not discovered afterwards.

We do not sell links. An aged domain attracts a steady stream of offers to buy one; the answer is no.

Dated pieces stay dated

Guides get updated and say when. News and analysis do not get quietly rewritten later to look smarter — if a piece was wrong, it gets a correction, not an edit.

Corrections

We get things wrong. When we do, we fix it and log it publicly with the date on the corrections page. If you have found an error, tell us — including if it is your product or your research we have described incorrectly.