6 Capella University Post-Click Experiences Show How Segmentation Increases Conversions (Examples)
Pre-click advertising techniques tend to be the center of attention for many brands. From ad platforms to micro-targeting ads to ad personalization — even creating ads at scale. Each pre-click technique has been made progressively easier over time. Meanwhile, post-click experiences lack that same attention, which is likely why more than 95% of Google AdRead More >
Reddit Ads vs Quora Ads: Which Platform is Best for Your Paid Campaigns?
With the evolution of digital advertising now more prominent than print and TV, it can be an intimidating industry to navigate. Especially since there are about 7,040 digital marketing technologies: Many advertisers have experimented with popular platforms like Facebook and Google Ads at one point or another — even contemplated Bing vs. Facebook Ads, orRead More >
How Cryptocurrency & Financial Services Pioneer Gemini Uses Post-Click Landing Pages to Acquire New Investors
Most ads don’t convert; the data confirms that because the average conversion rate is just over 4%. To ensure your ads don’t suffer the same fate, you must put the same attention and focus on dedicated post-click experiences as you do with ads. When your ads and post-click pages convey the same narrative, not onlyRead More >
How Facebook Responsive Ads Uses Machine Learning to Get You More Conversions
If you’re experienced with the PPC landscape, chances are you’re familiar with Google Ads’ responsive search ad format. Introduced in 2018 to streamline creating ad variations, the ad format allows digital advertisers to input multiple copy variations for Google to dynamically create ads using machine learning. This process enables brands to serve the most suitableRead More >
All the Quora Ads Targeting Options for Digital Advertisers to Reach Users (Examples)
One of the most favorable aspects of the Quora ads platform is its ability to deliver intent-based marketing — serving an audience with the right message at the right time, based on user intent to purchase. One way it does this is through a variety of targeting capabilities. To keep up with other PPC channels,Read More >