Berlin Affiliate Conference 2016: Hidden Cash Beyond the First Click

Berlin affiliate conference 2016

Last year IGBAffiliate invited me to speak at their Berlin Affiliate Conference where I talked about tracking and managing traffic. It was great to see that affiliates from different industries were so receptive to growing their businesses with data driven marketing.

Some were familiar with tracking while others weren’t, regardless it was easy to see that they walked away with the feeling that tracking is a must for all marketers.

If you’re planning to go to the conference next week, make sure to stop by on Friday, October 21st at 2:45 PM in Conference Room 2 where I’ll be delivering a talk called “The Foundation of An Affiliate Campaign: Hidden Cash Beyond the First Click”.

Even if you’re just a beginner or veteran affiliate, taking the data from the initial click, segmenting your audience based on campaign and tracking data, and running re-targeting campaigns is key to being a competitive affiliate or media buyer.

To give you an idea here’s what’s in store for my talk next Friday:

  • What is Pre-Targeting and how to do it.
  • What data you get after the initial first click and what you can do with it.
  • How to segment your leads based on the data based on elements such as geo-target, language, OS, etc.
  • How to run a re-targeting campaign and/or email drip with other platforms efficiently and effectively.
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Want to Learn More? Set a Time!

Regardless what your goals are or marketing strategy you use, if you’re interested in growing  your business with tracking you can set a time to meet with me.

I’ll be glad to run through the benefits of tracking and how a traffic management platform can meet your marketing needs.

For those of you who won’t be at the conference and want to see my talk- don’t worry I’ll be posting content from the conference on the blog with great tips like last year.

Also a big thanks to the IGBAffiliate team for inviting me again, last year was a huge success and I look forward to contributing my tracking knowledge to the attendees.

See you soon at #BAC2016!

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TrackingDesk is a conversion tracking and attribution platform used by performance marketers to manage, measure and optimize paid and organic traffic. The platform is integrated with dozens of ad networks, affiliate networks, ecommerce platforms and provides a friction free data flow across any marketing stack.


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