How to Track Like The Top 10%: Set Campaign Rules [Part 3]

campaign rules

Setting campaign rules might not be new but have you ever thought of why you’re using them?

After talking to some of the highest performing users they all said that it gives them the following competitive advantages:

  •   Have more control as to when and where traffic goes.
  •   Develop a better understanding how to further optimize their traffic after redirecting specific users.

As I said in the first post, it’s not about how many resources you have but how resourceful you are with what you have. When top users set campaign rules, they exploit the feature for all that they can rather than just seeing it as just another “setting”.

They’re able to have more insight and able to make more confident choices of how to optimize their campaigns.

In this post, I’ll tell you how to set campaign rules effectively to give you the same leverage that our top users have.

An Overview of Campaign Rules

Setting up campaign rules is one of the “advanced” and most power settings that users seem to over look.

It gives you the power and control to redirect the correct users at the correct time to relevant offers. The 7 available rules (OS, Browser, GEO, Device, Language, Category, Dayparting) lets you be proactive in creating conditions that best suits each visitor’s individual needs.

While it takes some time on your part to check out analytics and to see where and when your traffic is coming from, all it takes is a few clicks to squeeze the most out of all the traffic you have.

It might take a few minutes to get the hang of it, but if you already spent enough time learning how to track, it’s worth it.

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How To Set Rules Like a Pro

To set campaign rules it doesn’t take much. All you need to do is click on the rules that apply and you’re all set.

So what are the steps that a top user takes that makes all the difference?

  • Logical choices based on where their traffic is coming from.
  • They run a campaign based on their choices and check analytics
  • Optimize their next campaign by changing rules which can be improved on.

Traffic Flow and Choosing Rules

Making logical choices based on traffic coming into your website. Imagine you’re promoting an offer for a sweepstakes to win an iPhone 7 and you have another one for a sweepstakes to win a Samsung S7. When making campaign rules you’d most likely want to focus on the “OS”, “Device”, and “Browser” options.

For example, if you have a visitor that is using an android OS, Google Chrome, and is on mobile, you’d most likely want to send it to the Samsung offer.

Why? Because it’s the most relevant offer based on their preferences.

If you have traffic from multiple countries and visitors with different language preferences you will want to use the dayparting, language, and geo-targeting rules.

Let’s say your traffic mostly comes from France and United States. You can deduct that each country has a different language, time zone, and location.

So when your traffic comes from United States, you’ll want to rotate landing pages and direct them to an offer in English at an optimal time.

campaign rules

Campaign rules under the “Campaign tab” (See more in the Knowledgebase)

Start Setting Rules Now

Setting rules like a pro doesn’t mean you need to be a tracking guru. In fact, TrackingDesk was originally made for that reason- so you’ll never have to break a sweat when tracking again. While setting rules thoughtfully might be challenging at first, you’ll be glad when more conversions come in.

In my  last installment of this four part series I’ll tell you how you might be losing opportunities to convert on organic traffic and how to run an SEO campaign like a pro.

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TrackingDesk is a conversion tracking and attribution platform used by performance marketers to manage, measure and optimize paid and organic traffic. The platform is integrated with dozens of ad networks, affiliate networks, ecommerce platforms and provides a friction free data flow across any marketing stack.

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