White Hat SEO: How to Rank by the Rules
There are two common approaches to SEO: white hat and black hat techniques. White hat SEO is attributed to practices that increase a website’s search rankings on a search engine results page (SERP) without straying outside of Google’s guidelines. On the other hand, black hat SEO is associated with looking for and exploiting loopholes within the Google algorithm.
External Links (SEO Best Practices)
An external link is any hyperlink or backlink, that points to a target page on another domain from the domain it’s published on. It’s external to the host domain. External links ARE good for SEO and it’s widely accepted that external links are one of the most important metrics for high-position ranking.
How to Use the Gmail SMTP Server to Send Emails for Free
Most people know Gmail for its clean interface and useful features, like search operators and add-ons. But you can also use Gmail for more: the Gmail …
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Competitor Analysis: How to Spot Shifts in Your Rival’s Marketing Strategies
Learn more about the key steps of competitor analysis and discover how to turn your competitive insights into actionable business decisions.
How to Build Your Own Niche Keyword Generator
If you work in only one or a small set of industries, chances are you’ve honed your SEO craft to be more efficient and deliver high-quality solutions. By creating a niche keyword generator you can create a categorized keyword list in seconds using common query patterns specific to your vertical. Read this how-to guide to learn how to build your own niche keyword generator.