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How the plumbing works. Written from doing the thing, not from reading about it — every guide carries a screenshot, a dataset, a test result or a worked example.
- LinkedIn counts a view for 90 days. Google, Microsoft and Reddit: 1 Default view-through windows run from 1 day to 90 days across six ad platforms. Add their conversion counts together and you add unlike things.
- Why your ad platform keeps rewriting last week's numbers Ad platforms write conversions backward onto the click date, so past days keep changing for as long as the attribution window stays open.