Effective Content Marketing has always been based on a well-organised content strategy, clearly defined targets, and constant analysis of the results. 

How can you determine the success of your digital content? How do you figure out what kind of content attracts your audience and allows you to achieve your marketing goals? You start by measuring and analyzing your performance by looking at the right content marketing metrics.

In this article, you will find 23 essential content metrics and learn how you can interpret, analyze, and measure them.