Like many webmasters and affiliates, you own several websites and work with many affiliate programs.
Can you pin point, which click, keyword, or website drove which conversion and revenue? Chances are that you can’t. And there is one main reason for that:
You do not use a third party tracking application.
Before telling you why you should use my software and how awesome it is, I will tell you what you’re missing and you will quickly figure out how much you’re leaving on the table.
Let me first start with some data:
- Your average advertiser has 10-20 landing pages.
- Your average advertiser doesn’t have responsive landing pages.
- Your average advertiser cannot tell you which of his landing pages converts better.
- You have a rough figure showing which of your advertisers is performing better, but you have very limited ability to do AB testing, let alone test multiple parameters such as positions vs landing pages.
- You have limited ability to geo-target your traffic.
- You do not have a dashboard that enables you to compare all of your traffic, advertisers, brands, and landing pages.
Now, if you’re happy with the way you’re doing business, you can move on to the next post. But if you want to see how easily you can start making a lot more conversions and eventually earn a lot more money, keep reading as what I’ll show is not only simple, but makes perfect business sense.
First of all, like many of your peers, you are probably tired of logging in all of your affiliate platforms every day to see your stats. So by using a system that pulls all your stats and consolidates them into an insightful analytics application, you already spared about 5-10 minutes/day and per affiliate program. If you work with 10 affiliate programs, you spared about 35 hours per month. 4-5 business days. How’s that for a beginning?
Now, imagine your average client has 5 different landing pages and you have 5 clients that you display on your portal listing.
You have a couple of options to AB test those landing pages:
- Manually updating the links every other day.
- Build/buy a script that rotates those landing pages.
Questions:
Option 1:
How precise is your test?
Have you updated the links at the very same time of the day?
How do you see the results and make comparisons? Excel?
Option 2:
Clever idea.
Does the script provide you with geo-target options?
Can you see a report showing the distribution of traffic?
Can you see metrics such as conversion rates? Click-through rates?
I hope you are starting to realize that to get things done the proper way, you need some proper tools.
Here are a few points you need to consider:
1. Geo Targeting
2. Landing page rotation
3. Call to action rotation
4. Metrics you wish to monitor
5. Technical resources at your disposal
6. What reporting tool will show you the results?
When you’re done considering, you should login to your TrackingDesk account and start trafficking.
If you don’t have an account yet, you shouldn’t be reading this sentence and start signing up.