Lightbox Ads: 4 Reasons to Use Them, Bidding, Ad Specs & More
In 2012, Google introduced a new expandable ad format. Internal testing found these ads received 6-8x more engagement than previous expandable ads — so in September 2014, the interactive ad format was revamped to run on mobile and desktop. Just a few months later, the ad unit became available to all Google advertisers. Over theRead More >
The 10 Best Tips to Improve Your Ecommerce Facebook Ad Campaigns
The ecommerce landscape is incredibly competitive with new ways to sell products online continually becoming available. Businesses everywhere must actively seek out new methods to find customers and cut through the noise. While it’s not new, Facebook provides an excellent opportunity for ecommerce stores and businesses to do this. With 2.41 billion monthly active users,Read More >
The 9 Latest AMP Updates That Improve the User Experience Beyond Faster Pages
Since Google announced AMP in 2015 to increase page load speeds and enhance the overall mobile user experience — the open-source framework has continued to grow in popularity. Not only that, the framework has updated significantly to support a vast array of on-page elements, better features and options, and improved interfaces — all to continueRead More >
The 3 Reasons Why You Can’t Create Post-Click Experiences at Scale with Developers
There’s no shortage of proof that customers want personalization. And so, advertisers strive to provide it. But along the way, many have realized there’s a problem with the way we approach personalization. Unfortunately, even bigger problems come when they try to solve it. Where and why personalization fails in the ad campaign Ask advertisers aboutRead More >
The Taboola & Outbrain Merger: What Does It Mean for Advertisers?
In what’s being called an attempt to compete with the digital ad duopoly, Taboola and Outbrain have merged to create a single company. The name of this entity will remain Taboola, but its size and scope could allow it to square off with some of the biggest names in digital advertising. The Taboola-Outbrain merger TaboolaRead More >