5 Examples That Show How Machine Learning is Changing Advertising
Of all the advancements in modern advertising, few are more exciting than machine learning. It’s changing the way businesses collect and analyze data, and even the things that data can do. But with revolutionary technology comes big questions. What, why, and how does it work? Today we answer these and more. What is machine learningRead More >
10 Common AMP Myths Digital Marketers Need to Stop Believing
Since its launch in 2015, AMP has grown to power billions of web pages from tens of millions of domains across all industries. With its growth, however, a number of misconceptions and myths surrounding the AMP project have also come about. In fact, many publishers and businesses are skeptical to adopt AMP because of itsRead More >
Look How Boomi Segments Their Ads & Post-Click Experiences for Different Audiences
Most ad clicks don’t convert – in fact, only 4% of ad clicks actually convert. That’s a bleak stat, and one of the primary reasons 96% of ads don’t convert is because advertisers don’t continue the story narrative from ad to post-ad-click page. This is paramount to earning conversions because you continue the message throughoutRead More >
Google Ads Update: The Conversions by Time Metric Provides More Accurate Reporting
Google Ads allows advertisers to access multiple metrics valuable for calculating business growth. The same is true for the “Conversions” column, which shows the number of conversions you’ve received, across conversion actions. Use the column to see how often ads led to customer actions that are valuable for your business. The advertising giant announced aRead More >
The Recommended A/B Testing Stack for Advanced Digital Marketers
The concept behind A/B testing is simple. You compare two versions of content against each other to determine which one performs better. As a result of running split tests, your business and website will benefit from more leads and higher conversion rates. My name is Lars Lofgren and before I started running a company atRead More >