What Is an Advertising Bid Simulator & How Does It Help You Estimate Campaign Results?
Bidding on keywords lends itself to a certain amount of interpretation. Deciding on your starting bids, projecting a bid’s impact on ad performance, and figuring out how to adjust different bids over time involves a certain level of guesswork. However, there are several PPC tools available now to help remove some of that guesswork, includingRead More >
It’s Official: Instapage is Now SOC 2 Compliant
Instapage is committed to building trust with all customers and we are constantly working toward aligning data privacy practices with the latest certifications and accreditations. We announced our GDPR compliance in May 2018, and in addition to this, Instapage also has a Data Privacy and Protection Program, and a formal Data Handling Training guide. Today,Read More >
What Is Ad Recall Lift & Should You Focus on the Metric in Your Digital Ad Campaigns?
If your ad appears on a user’s screen, it counts as an impression, regardless of whether or not it’s seen. Though the most widely used metric for ad delivery, impressions are an imperfect way of determining whether your ads are actually noticed. And if they’re not seen, they can’t be evaluated, remembered, engaged with, orRead More >
63 Landing Page Optimization Techniques Proven to Generate Conversions
Even after a post-click landing page is published, its design is never done. There’s always an optimization that will lead to more conversions. But finding it isn’t quick or easy. There are countless things to test and look for on a page, and no one of them will result in a big lift in conversionRead More >
Now Available: Facebook Search Ads Open Up More Possibilities for All Advertisers
Search advertising is a booming market with eMarketer expecting the overall market in the U.S. to grow by nearly 18%, reaching $55.17 billion at the end of 2019. Google Ads has historically dominated the search ad market, but Facebook’s search ads are an attempt by the social media platform to get in on the lucrativeRead More >