Lighter Capital Shows How to Segment Ads & Provide Post-Click Experiences (4 Examples)
Far too many advertisers fail to provide relevant post-click experiences in their ad campaigns. They take the time to segment their ads to a target audience but don’t continue the same story narrative from ad to post-ad-click page. This is paramount to earning conversions because a disjointed pre-click and post-click experience confuse prospects. The expectationsRead More >
Yes, Landing Pages Perform Better Than Your Website Homepage for Branded Search Traffic
At Instapage, we thrive on maximizing conversions with experimentation using continuous testing and learning to ensure business growth. We recently tested what impact a dedicated post-click experience connected to our brand name has on conversions in producing free trial signups. What did we test? For the experiment, we used two different ads and destination URLsRead More >
Top 25 Lead Generation Tips Guaranteed to Fill Your Sales Funnel
Since every business needs new customers to grow, lead generation is a critically important piece of the marketing puzzle. To stay afloat — and ahead of the competition — every brand must implement a lead gen strategy into their advertising plan. Although 85% of expert marketers agree lead generation marketing is the most significant elementRead More >
Special Announcement: Release Dates for Experimentation & Personalization 2.0 + Bonus
Nearly every day since the “New Instapage” announcement in September, our team has been hard at work on the future of our platform and the value it provides you, our growing user base. Already, we’ve seen many of you start to use the AdMap™ beta to connect your unique Google ads to message matched landingRead More >
How Qualtrics Uses Segmented Ads with Post-Click Experiences (4 Examples)
Pre-click advertising strategies — micro-targeting ads, personalizing the ads, even creating ads at scale — has been made progressively easier over time. Unfortunately, the same isn’t always true for post-click experiences, which is why average conversion rates remain just over 4%. To guarantee more conversions, advertisers must segment and personalize the entire user experience fromRead More >