YouTube TrueView for Action Ads: The Pros, Cons & How They Work
To streamline the process of lead generation, advertising platforms such as Facebook and LinkedIn have introduced lead ads to give marketers a quick way to generate conversions. YouTube also has its version of lead form ads, called TrueView for action ads. Like Facebook lead ads and LinkedIn lead ads, these YouTube ads provide marketers anRead More >
Facebook Marketplace Ads: Your Complete Guide to Selling More on the Platform
There are plenty of intent-based advertising platforms out there — Google and Facebook top of the list. However, in many markets, reaching people on Google costs a lot more than it does Facebook. Plus, targeting people who are actively searching for something is more effective than targeting people who might be interested in something. ThatRead More >
How Intercom Uses a Post-Click Experience for Branded Paid Search Traffic (Example)
It’s pretty common for brands to direct prospects to their homepage when people search for their brand name, and not an offer in particular. This could be a reason why 96% of ad clicks don’t convert. Advertisers like you deserve better than a 4% conversion rate. To do that, it’s best to connect your digitalRead More >
6 Subscription Box Landing Pages That Maximize Signups (Examples)
Sign up and get a box delivered to your door. For customers, subscription boxes are easy. Advertising them, though, isn’t as simple. As both a product and service that’s high commitment, subscription kit landing pages need to feature elements like: Highly detailed photos and/or videos of a box’s contents Highly descriptive subscription terms A clearRead More >
These 3 Pinterest Ad Targeting Options Give Ecommerce Advertisers Increased Segmentation
Pinterest may have started as a network where users went for creative ideas and look at the beautiful image boards. However, over the years, the platform has evolved into a whole lot more — especially advertising possibilities. Pinterest has refined its ad targeting capabilities to ensure that ecommerce advertisers can effectively reach the millions ofRead More >