How to Build A Winning Creative: An Analysis of Over 10 Million Native Ads
In this article, we are diving into some of our data-driven best practices and industry-specific considerations for designing native campaigns. Learn best practices across verticals, including choosing images, writing headlines, and producing videos. And see best practices for several industries with examples.
Research: How Fashion E-Commerce Websites Generate Traffic
To help marketers and business owners save time on research activities and concentrate on their strategic goals, we have collected critical data that can assist them with future marketing decisions. Our high-level research of the fashion e-commerce industry includes digital marketing trends, consumer behavior, and patterns in the use of technologies.
How Square Creates Segmented & Personalized Post-Click Experiences
Geo-targeting, smart bidding, ad scheduling, and targeting audiences by browser and device types — these are just a few of the many options available to create personalized ads. And while personalized ads might get you clicks, they don’t guarantee conversions. To translate ad clicks into conversions, you need to connect the ad with a matchingRead More >
4 More Use Cases When to Use AMP for Post-Click Experiences
Since the AMP framework became available in 2015, new updates have been consistently rolling out. This meant that our original list of 5 Use Cases When to Use AMP needed to be expanded upon. As a reminder, some of AMP’s main benefits include: Lightning-fast load speed Higher Quality Score and better rankings Less drain onRead More >
Weekly Wisdom Joel Bondorowsky: The Strategy Behind Effective PPC Ad &f Sales Copy
This video will explain to you how to choose the best possible creative to pull your target audience off of whatever they are doing on the web. Learn how to write the best creative to distract them, pull them away, and get them onto the best possible landing page, which will then turn them into a converting user.