Ideal Customer Profiles: How They Differ from Buyer Personas & How Personalization Plays a Role
From product development to marketing, there’s only one thing that should be guiding your long-term strategy: knowledge of your customer. Not any customer, though. Your “ideal customer” — a term that means something different to everyone. To determine what it means to you, you’ll need an ideal customer profile. What is an ideal customer profile?Read More >
Best Tweets from #SEMrushchat: Strategies for More Authentic Content
Last week we had an extensive discussion during #SEMrushchat about strategies for authentic content. There is a newer phrase called “Authentic Content Marketing“ being used to help people differentiate between relationship-building based content and traditional content marketing. Find out what marketing experts had to say, how you can use it to reach your target audiences, and what to avoid.
60 Software Automation Statistics Every Digital Advertiser Must Keep in Mind for Their Campaigns
Automation is no longer the future — it’s here now. It’s here to offer incredible value to your business; to automate repetitive marketing tasks to allow more time for higher priority activities; and to provide the advanced personalization and relevance that your business needs to stand apart from the competition. If you’re not yet usingRead More >
Use SEMrush Data For Product Buying Or Affiliate Marketing Decisions
In this article, Gordon breaks down a strategy that will help you find product buying opportunities and/or affiliate marketing opportunities in 3 easy steps. You can use these techniques to research the right products to sell or to review when creating an affiliate site that will bring you income.
6 Ways Call Tracking & Analytics Helps You Generate More Customers from Paid Advertising
Study after study confirms it: online searches drive offline phone calls to businesses. From SEO to text-based search ads to Google Shopping ads, companies are seeing an increase in call conversions from search. One primary reason is the emergence of smartphones as our de facto device for product research. Most searches take place on smartphones,Read More >