10 Rich SERP Elements Your Can Leverage to Build Trust
Does your brand SERP contain 10 simple blue links or something more attractive and convincing to the user? Find out what SERP elements you should be aiming to get and what it takes to get them!
Comparing Google Ads vs. Yelp Ads: Which Platform is Best for Campaigns?
When deciding where to run PPC campaigns, Google Ads is typically top of mind for all advertisers. Yet, many find themselves weighing the pros and cons of other common platforms such as Bing vs. Google or even Facebook vs. Google. What about Google vs. Yelp advertising, though? Yelp is used by millions of consumers everyRead More >
Google News Digest: Robots.txt New Ads Types, GMB Profile Updates and
The last two weeks were relatively calm in the search department, but certain things are going away and many new features were rolled out in Google Ads and Google My Business. Also, the search giant has started several new sites that are supposed to make small business owners‘ and creative makers‘ lives easier.
Facebook Ecommerce Ads: Detailing the 3-Part Funnel Strategy (Examples)
By 2021, it’s expected the ecommerce industry will produce nearly 5 trillion in sales. Among the channels used to make those sales, Facebook has been called “a must to invest in.” Evidence seems to back that up. Last year, over 7 million advertisers spent $55 billion on Facebook to reach over 2 billion of theRead More >
Weekly Wisdom with Hannah Moyer: How to Use Custom Audiences
In this Weekly Wisdom, Hannah Moyer reviews how to use custom audiences to better target your potential customers and current customers on Facebook ads. She reviews creating audiences from data files and website traffic, using data for retargeting, creating lookalike audiences, choosing video audiences and much more.