The 7 Best Google Analytics Reports to Increase Your Landing Page Conversion Rate
With approximately 28 million websites using Google Analytics as their primary analytics collection tool, the wealth of data it collects is mind-blowing. The value that it can bring to a business is unquestionable for those that know how to use it. Unfortunately, many marketers and business owners don’t. This is understandable because most people canRead More >
How To Avoid Fake Instagram Profiles
It is estimated that the influencer marketing industry will be worth between $5 billion to $10 billion by 2020. This is the primary reason why so many fake influencers have cropped up in the past few years. While it can be hard to identify fake influencer profiles, there are ways in which brands can shortlist real influencers for their campaigns and avoid investing in fake profiles.
94 Ecommerce Statistics You Need to Stop and Read Right Now
It’s hard to conceive of just how much the internet has changed the way we buy. Today, nearly everything is purchasable via the internet. From software to clothing, equipment to food, there’s nothing more than a few clicks away. This kind of convenience is what’s propelled ecommerce to a multi-trillion-dollar industry, and it’s what willRead More >
How Brands Can Authentically Show Pride (And Generally Be Genuine)
During pride month, brands teeter between a genuine celebration of Pride and problematic advertising that feels forced, or worse: pandering. Keep reading to learn what makes brands come across and fake, and what brands should be considering (and avoiding) before they attempt to include Pride as a part of a marketing campaign.
Optimization vs Automation: The Differences & Why Advertisers Can’t Neglect the Post-Click Experience
The end goal of all advertising campaigns is business growth. That Facebook campaign you’re running for brand awareness will ultimately generate more business growth, the same goes for the remarketing display ads you’re targeting to visitors who’ve abandoned their shopping carts, and the search ads for that free trial offer. Advertisers want growth — andRead More >