Google News Digest: Data Studio Update, New Targeting Options in Ads, and More
Our digest is here to help you keep track of all the new stuff that keeps happening at Google. Keep reading to learn about SERP tests and updates, changes in Google Ads, Google tool updates, more data in the GSC API, and a new video series that will be useful to all.
Get in on These 15 Personalization Trends Today to Maximize Conversions
To get people to buy, it takes more than a great product. It takes more than great marketing. It takes a holistic approach to customer acquisition that results in great experiences. What does that mean today? According to one report, it means using personalization to offer relevant, contextual content at every stage of the buyer’sRead More >
Facebook Event Response Ads: How to Get More Engagement & Attendees
Planning an event can be stressful. Promoting one can be just as hectic. Enter Facebook event response ads. With over 2 billion active monthly users and multiple audience targeting options, Facebook offers advertisers the perfect platform to promote events to the right audience via Event Response ads. What are Facebook event response ads? Facebook EventRead More >
Weekly Wisdom: Nanocasting with Dom O‘Neill
Dom O‘Neill breaks down how you can use nanocasting to help your business grow its products and services. Learn the proper way to send private video messages to those that already like you, trust you, and who already buy from you. See Dom‘s strategies for saying the right things at the right time without spamming to create a conversation.
Best Tweets from #SEMrushchat: Content Promotion Hacks
We had a fantastic Twitter chat with John Doherty about hiring the right marketer for your company. Our community discussed the types of skills marketers need today to build their reputation, ways a business can vet remote workers and consultants, why a company would choose a consultant over an agency, determining which level of marketer to hire, and which questions you should ask when hiring.