Weekly Wisdom with Jason Barnard: The Five P‘s of Ongoing Content
In this week‘s Weekly Wisdom, Jason Barnard breaks down the five Ps for your ongoing content strategy, to build an audience. He explains what they are and what you need to know about each. What are the five Ps? Platform, public, personality, promotion, and perseverance.
Why You Should Use AMP Pages with Facebook Ads for the Best Post-Click Experiences
There are 7 million advertisers on Facebook, and if you advertise online, you’re likely one of them. Nearly 60% of all digital ad dollars go to the Google/Facebook pair. At this point, you may also be a user of AMP — the open-source framework started by Google to speed the lagging mobile web. So far,Read More >
Best Tweets from #SEMrushchat: How to Diversify Your Content On a Limited Budget
In last week‘s SEMrushchat, our guests Kelly Hungerford and Mack Collier, and the SEMrush community discussed ways to diversify content strategy affordably. Topics included identifying content to update / repurpose / reuse, strategies for creating content, ways to repurpose content, user-generated content, and tools for visual content.
The Top 5 Things Agencies Must Do with Client Ad Campaigns to Maximize Results & ROI
You’ve made the pitch, won the deal, and signed the contract for your agency’s next advertising client. Now it’s time to design and execute the revenue-generating campaign you promised them. How do you ensure success? Chances are you’ve run a successful campaign before, but maybe this is your first time as an agency owner, orRead More >
7 Key Components of Useful and High-Quality Blog Content
High-quality content creates trust, builds brand awareness, and turns strangers into customers and advocates. We all know this, yet marketers keep failing when creating content; this post, with insights from Google, experts & real-world-examples, will show you how to avoid failure and be successful from the start.