How Does Real-Time Bidding (RTB) Work & Should Your Team Rely on It?
Few technologies have brought such widespread change to digital advertising as real-time bidding. Today, it’s the go-to way for advertisers to reach audiences across the internet. Still, though, there’s some confusion about how it works and what it entails. Overlapping technologies and jargon are to blame. Here, we clear that up, and speculate about RTBsRead More >
Google News Digest: Maverick, New Ads Features, Users‘ Photos in Shopping
There were some notable changes in Google‘s SERP experiments over the past two weeks. Foremost among them being its unannounced and to date, unexplained, “Maverick Update.“ Find out what has changed in the SERPs, Google Ads, and Google tools. Also, ever dreamed of your own YouTube Masthead ad? Now you can…find out how in the digest.
Post-Click Automation Q&A with Instapage Founder & CEO Tyson Quick
As a digital advertiser, you know about sophisticated targeting available to your campaign efforts. Things like Lookalike Audiences, negative keywords, job titles, location, ad copy adjustments, testing ad visuals, etc. These pre-click strategies are certainly helpful to segmenting your audience and generating more ad clicks, but only serve one-half of the conversion equation. The clickRead More >
How to Use SEMrush for Content Marketing
Content Marketing specialists face more than their fair share of challenges: strategic analysis, ideation, content creation, optimization and distribution, measuring performance…
Get the Complete Post-Click Automation Guide Here (Ebook)
Today, advertisers are blessed with more information than ever. They have more sophisticated tools, more complex strategies. They are unbound by geographical location, able to assemble expert teams across the globe. Despite advantages like these, however, conversions remain an elusive goal. Around 96% of traffic does not convert. On the Google Display Network, the averageRead More >