The Best Visual Advertising Techniques You Will Find in the Pre & Post-Click Stage
Outside of radio shows and podcasts, the ads we consume are highly visual. For you, as an advertiser, it’s a double-edged sword: You know people mostly consume visual ad campaigns, and this provides a great starting point. At the same time, advertising is about standing out. With so much competition, how do you effectively useRead More >
The Biggest Advertising Automation Trends Every Digital Marketer Must Pay Attention To
Automated technologies are steadily taking over advertising. It is predicted by the year 2020 80% of the advertising process will be automated. The remaining 20% will consist of advertising elements that would always need a human connection, like brand value, storytelling, and other experiential tactics. This makes advertising automation software an obvious choice to includeRead More >
Weekly Wisdom with Evan Facinger: Amazon Advertising Bulk Operations
When you are running a large Amazon campaign on multiple ad accounts at the same time, you can find yourself spending a lot more time than you should clicking between different screens and doing repetitive adjustments over and over. Bulk operations is the perfect solution for you if you find yourself in that scenario.
Best Tweets #SEMrushchat: Creating Landing Page Users & Google Will Love
Last week‘s SEMrushchat was super informative. Our guest, Unbounce, and our community shared their insights and recommendations on creating landing pages your users and Google will love. They covered landing page planning, using a home page as a landing page, best practices, boosting Google Ads quality score, and auditing LPs.
The 7 Most Important Things to Know about Google Ads Campaign-Level Conversion Setting
As consumer journeys become increasingly complex, it’s paramount advertisers scale their efforts with automated solutions. Businesses across all industries have been using Google’s Smart Bidding options to set more precise bids tailored to every auction. In fact, over 70% of all advertisers use Google Ads automated bidding today. While Smart Bidding has helped advertisers driveRead More >