The 2019 Google Ads Industry Benchmarks Your Team Must See (Data)

Each month, on average, 1,300 people worldwide ask Google, “What is a good CTR?” Beyond CTR, though, digital marketers want to know: “What is a good cost per click?” “What is the average conversion rate for my industry?” “What is the average cost per action in Google Ads? Digital marketers crave these answers because knowingRead More >

Here’s Why Dynamic Text Replacement Is Not True Personalization

Personalization is the buzzword word in digital advertising with many software in the ad tech space boasting personalization capabilities. Why? Because personalization works — reducing acquisition costs by as much as 50%, lifting revenues by 5–15%, and increasing marketing spend efficiency by 10–30 percent. And yet only 12% of advertisers claim their personalization strategies areRead More >

Google News Digest: Indexing Issues, Ads Updates, and More

It has been a busy time for Google, with issues affecting search indexing and a number search and ad updates. Read on to see the latest news about Google, from its website indexing and Search Console to the latest in advertising and tools.

Weekly Wisdom with Ross Tavendale: COPE

Create Once, Publish Everywhere is a content distribution concept that helps you maximize the output of your content for more traffic and leads. Find out how you can use COPE to distribute content in different ways that will help you reach your goals.