Weekly Wisdom with Amy Bishop: Search Query Mapping
This video talks about search query mapping and the importance of it. Search query mapping goes by several different names. I have also heard it called “search queries sculpting“ or “keyword sculpting.“ Essentially the premise of it is making sure that you are being very intentional about which search terms are mapping to which keywords in which ad groups.
The 3 Biggest Problems with Advertising Attribution & How Personalization Plays a Role
When evaluating your marketing channels, it stands to reason that the more data you have, the more successful you’ll be. Where that was once the case, the opposite is now becoming true. The types of data, points of information, and the number of tools that can help you make sense of it are countless. MarketersRead More >
Best Tweets from #SEMrushchat: Social Media Strategies Every Brand Should Follow
Many think social media marketing is easy, but in reality, it takes a lot of work, effort, research, planning, and strategy. Last week, the SEMrushchat was about social media strategies that should apply to all brands. Our guest, Bitly, and our community discussed strategies, things to avoid, actionable tips, and respected brands.
8 Reasons Why Templates, Drag & Drop Builder, and A/B Testing Are Not Enough for Enterprise Companies
Using the right platform to create enterprise landing pages has a significant impact on your advertising conversions. Most landing page builders available today offer drag and drop builders or WYSIWYG editors, conversion-ready templates, and A/B testing capabilities. However, these features are pretty basic for an enterprise company looking to create personalized post-click campaigns at scale.Read More >
Voice Search : 7 Ready-to-Use SEO Strategies to Rank Better
Voice search may have started as a small concept, but it is now one of the most important topics in the search industry. The ease to search with voice is second to none, and people cannot get enough of it. Today we are experiencing a voice search revolution with almost every generation welcoming voice search with open arms.