SEMrush: all the new features we added in August 2019
We at SEMrush are obsessed with constantly tuning our tools and improving the user experience. Dive into this article to stay on top of SEMrush product updates we rolled out in August. The vast majority of them are available within your account at no extra cost! You‘ll learn how to use these new tools and features to improve your marketing campaigns.
The 3 Best Ways to Create a Scalable ABM Strategy
The B2B data landscape has changed — and marketing is changing with it. Account-based marketing – fueled by new fit, intent, and engagement data sources — is rapidly becoming the strategy of choice for modern marketers looking to get a leg up on the competition. And it’s the savvy marketers who can both acquire andRead More >
What Google Trends Teaches Us About When to Trust Data
Numbers (and people) can definitely misrepresent the truth. In the content marketing world, we see a lot of misleading statistics attempting to build trust with audiences. Even scarier, a lot of content producers don’t even realize they’re doing it. In this post, I use Google Trends to illustrate why critical thinking should be applied before you “trust“ data.
Google Ads Mobile Benchmarks: Get the Latest Data Here from 18 Industries
It’s common knowledge among most digital advertisers that PPC metrics and industry benchmarks are key to understanding their success. However, to perform better than competitors in such a mobile-first world, they must also ask themselves: What’s a good click-through rate for my mobile ads? What percentage of my ads should be converting on mobile devices?Read More >
A Marketer’s Secret Weapon to Analyze Facebook and Instagram Campaigns
In this post, we’ll give you the templates and instruction for a fully-automated data dashboard that lets you interpret, transport, and reorganize marketing data for Facebook and Instagram campaigns, in a way that is actually productive.