The Pillars of Monetization: a Guide for Ad Publishers and Bloggers
A data-powered guide for ad publishers and content creators wanting to turn their website, blog or any other online medium into a monetization powerhouse. Learn the magic formula of monetization, combine the trinity force of SEO, CPC and CTR and make the most out of your domain‘s advertising potential with SEMrush tools!
3 Post-Click Experiences Show How Homebase Tells a Different Story to Prospects (Examples)
You likely know the stat well — nearly 96% of ad clicks don’t convert. A big reason this failure rate remains high is that advertisers don’t connect their ads to relevant post-click experiences that continue the message and story from the ad. By continuing the same story in the pre- and post-click stages, you getRead More >
LinkedIn Carousel Ads: What They are, What to Use Them for, Ad Specs & Best Practices
Carousel ads allow advertisers to showcase multiple images in a single ad, hence improving the likelihood of a conversion. LinkedIn Carousel ads are no different — they help you tell a story with your ads, get brand recognition, and increase your advertising ROI. Let’s dig a little deeper into what LinkedIn Carousel ads entail. WhatRead More >
Weekly Wisdom with Jason Barnard: Google Ads for Brand Searches
Who is searching for your brand? Prospects, clients, investors, journalists, job candidates, and many others. They are searching for your brand name because they are ready to do business with you. What they see on brand SERP is phenomenally important to whether or not they take that final step. Google Ads is the easiest place to start because you control what it shows and it‘s right at the top.
Best Tweets from #SEMrushchat: How to Build An Online Reputation to Win New Clients
Our social team had a great conversation in last week‘s SEMrushchat, with guest Kevin Gibbons and our community. They discussed strategies for building an online reputation that will help businesses win new clients. Topics discussed included common ORM issues, platforms to use, strategies for building a new reputations, ways to incentivize customers, and techniques for demonstrating expertise.