Google Ads’ Conversion Action Sets: The Newest Update You Need to Implement Today

At Instapage, we advocate for one conversion goal per campaign. But sometimes, it’s not that simple. Sometimes, conversions happen in a gray area. For example, a person who clicks through your ad may abandon your sales landing page, but then navigate to your website and download an ebook. That’s not exactly what you want, butRead More >
The 5 Members Who Must Be On Your Advertising Conversions Team

What does every successful ad campaign have in common? It’s not witty ad copy, a unique offer, or design worthy of an art gallery. It’s people. Creative, analytic, and articulate people working together toward a common goal: conversion. Together, they’re known as your conversion team. What is a conversion team? A conversion team is aRead More >
SEO’s: Ways to Prep For a Vacation

In any job, taking a vacation can be hard, but with SEOs, the idea of leaving and something going wrong can be a bit scary. Decisions have to be made — Do you want to be in complete control of everything while you are gone? Do you want to just check in quickly once a day? Or are you going for a complete digital detox?
What are Relevant Ads & How to Create Better Ads for Campaigns (Examples)

Relevant ads can earn more clicks, show in higher positions, and bring advertisers like you more success compared to showing irrelevant messages to the wrong audience. They can also lower cost-per-click, saving you money with each click. Not only do irrelevant ads tend to earn fewer clicks — but they might not even show upRead More >
SEMrush Q&A: Your Webinar SEO Questions

In this Q&A, we are focusing on SEO questions from our webinar team. They get a ton of questions before, during, and after webinars, and unfortunately, our guests can‘t answer them all. So, we reviewed questions, chose some questions that were similar to others, and asked experts to provide useful answers for our community.