Firmographics & Segmentation: How to Use the 8 Variables to Target Your Audience

Every digital advertiser needs market segmentation to paint a more accurate picture of their customer base. From there, they can group customers according to similarities and create tailored messages to specific segments. Naturally, these highly personalized messages result in more conversions. There’s no single customer segmentation method that’s likely to boost conversions for every brand,Read More >

Google’s Gallery Ads Are Here: The 9 Most Important Things to Know

It’s well-known that online users respond better to and recall visuals better than text alone. This is perhaps why at Google Marketing Live 2019 the advertising giant made it clear their focus is on visual, top-of-funnel ads. The approach will not only help them compete with other visual ad platforms like Facebook, Instagram, and PinterestRead More >

Google News Digest: Algo Update, New Quality Raters Guidelines, Nofollow

In this digest, you will learn about recent reports of Google Algorithm updates, the new nofollow attributes (and how the industry feels about them), learn about the Quality Rater Guidelines Update, see new features in Google Search Console, and so much more. See all the changes Google made in the last two weeks.