Citibank Creates Ad-to-Page Relevancy with Segmented Ads & Post-Click Experiences (Examples)
Creating a segmented post-click experience involves serving the most relevant page to every traffic segment that clicks an ad. This means instead of linking every ad with a generic landing page; you must create, personalized post-click experiences. Connecting every ad with a matching personalized experience after the click helps turn ad clicks into advertising conversions.Read More >
A New Instapage and the Dawn of a New Era
Today is a big day for Instapage, our customers, and the MarTech industry at large. We think it’s going to change everything and we believe you are going to love it. Today we’re going to introduce you to an entirely new Instapage, one that we’ve been working on for the past year and frankly sinceRead More >
Facebook Ads Automation: All of the Possibilities You Can Do with Your Campaigns
Advertising automation helps advertisers seamlessly create ad campaigns that are successful at engaging their audience, leading to an increase in advertising conversions and eventually, business growth. Facebook Ads’ automation capabilities are no different. Today’s post will discuss everything you can do to automate your Facebook advertising campaigns. We’ll begin by defining Facebook Automated Ads andRead More >
AdStage Webinar Recap: Increase Your Revenue with Strategic Paid Advertising (Infographic)
Chief marketing officer roles and responsibilities are quickly evolving. Five to ten years ago, marketers were seen as cost setters — not revenue or growth-focused. Now, they’re just as responsible for revenue as the sales team. In fact, the top priority for a CMO today is accelerating revenue growth across the organization: In addition, AccentureRead More >
4 More of the Best Tips to Personalize Emails Beyond First Name
In the digital age, marketing emails can sometimes look like a commodity because they mostly lack a unique character. It’s hard to tell one marketing email from another because they all read alike. Plus, recipients feel there isn’t much in the email that addresses their needs or can solve one of their pain points. IfRead More >