See How Peloton Uses Segmented Ads & Post-Click Experiences for Their Savings Calculator
Creating segmented ads and connecting them to personalized post-click experiences greatly improves your chances to increase advertising conversions. A matched pre-click and post-click experience reassures prospects and makes them more likely to convert because they see a relevant, personalized page. We’ve recently showcased how Citibank, Oracle, and Dropbox create segmented ads and post-click experiences. Today’sRead More >
Two Instapage Pricing Page A/B Tests: What Did We Learn?
In the past, the Instapage website team split tested the homepage with headlines, customer logos, testimonials, etc. Then, testing images versus mp4 animations. Each test revealed some interesting insights, no doubt. But A/B testing the homepage is one thing because it’s your online storefront and people can land there from a variety of places online.Read More >
How to Get Your Manager’s Approval for a Post-Click Automation Solution
Post-Click Automation (PCA) comes with countless benefits. And when you’re on the receiving end of those benefits, it’s easy to feel like a new tool is justified. But getting B2B software isn’t as simple as justifying a purchase to yourself. You need buy-in from management. So, what are the benefits to designers, and how doRead More >
Personalization vs Optimization: How They’re Similar, Different & Why You Need Both
Advertisers aim to deliver a positive customer experience for audiences by creating messages that audiences find easy to understand, useful, and relevant. Personalization and optimization are processes that help advertisers create pre-click and post-click campaigns that deliver a positive user experience and increase business growth. Today’s post highlights the key differences between personalization and optimization,Read More >
3 Post-Click Experiences Show How Oracle Segments Ads & Tells Unique Stories (Examples)
The advancements in advertising technologies have made it easy for advertisers to micro-target ads, optimize, personalize them, and even create ads at scale. However, the same isn’t always true for post-click experiences. Post-click strategies have primarily been neglected, which is why most advertisers fail to convert a huge percentage of visitors who click their ads.Read More >