Why Your Fear of Integration is Our Strength
Isn’t it a big scary word? We are marketing to people and when we hit the ‘integration’ word it’s like hitting a wall. Indeed, ‘integration’ normally means that we need to speak to the IT manager and try to make ourselves understood. It also means that there will be delays and that the deal might […]
Why Your SEO Tactics Can’t Help You Track Like a Pro
Like many webmasters and affiliates, you own several websites and work with many affiliate programs. Can you pin point, which click, keyword, or website drove which conversion and revenue? Chances are that you can’t. And there is one main reason for that: You do not use a third party tracking application. Before telling you […]
3 questions to ask when optimizing landing pages
We know that optimizing funnels and landing pages are at the core of performance marketing. And yet, sometimes due to technical limitations, we actually don’t take the necessary steps to make sure we do the right thing. Doing the right thing starts with asking yourself the right questions: 1. What do I display on the landing […]