15 Common Reasons Your Google Ads Are Not Showing & How to Fix the Issues
Imagine you publish a Google Ads campaign and realize soon after you aren’t getting any impressions or clicks. Chances are, your ad isn’t even showing. Before you go into complete panic mode, know this: Your Google ads not showing isn’t a huge deal. There are several common reasons it may be happening, and troubleshooting theRead More >
See How Full Sail University Increases Student Enrollment with Targeted Post-Click Experiences (3 Examples)
Many advertisers don’t realize that their post-click experiences deserve the same attention and focus as their ads, and it causes their conversion rates to suffer. When ads and post-click pages convey the same narrative, not only are user expectations successfully met, but credibility is established — and consumer trust and credibility play a crucial roleRead More >
6 Benefits & 3 Disadvantages to Using Brand Name Bidding in Your PPC Strategy (Examples)
When people search for a specific company online, that company’s ad often shows up in the search results, right above their organic listing. Doing that raises questions such as: Why should brands pay for ads for their own brand name? Does it make sense to pay when the person is already searching for you? IsRead More >
Best Tweets from #SEMrushchat: Website Monetization Tactics
We had a very informative SEMrushchat last week with guest Robbie Richards and our community about website monetization. Every site is focused on revenue streams, but those streams obviously differ based on the type of website you have. So we asked our community ways they have utilized monetization, common fails, strategies, and opinions on affiliate networks vs. Google AdSense.
The Countdown to Black Friday: Ecommerce CRM Strategies to Start 3 Weeks Out
Hey! This post is part of a larger series geared toward helping ecommerce sellers understand, engage with, and love more customers this holiday season. After all, that’s exactly what the holidays are about, right?
You have a lot going on in your world before the holiday season comes crashing in. Your personal life might be stuffed with your own gift buying, late-night wrapping sessions, and festive decorating frenzies. And if you’re running an online store, your to-do list runs the gamut from ordering inventory to site maintenance to, well, what we’re doing right here at Drip.
The more you can plan for the impending onslaught of holly jolly, the better. An easy way for your store to be forgotten during (and after) Black Friday is to toss out a hurried and impersonal email at the last …