Semantic Search: What Is It and How It Affects Your SEO

Like it or not, semantic search is here to stay. And on one hand, it helps search engines to return better and more relevant results. On the other, it adds a new layer of complexity to SEO, making it necessary to approach tasks like keyword research and content optimization in new ways. In this guide, we dive deep into what it is and how you can optimize for it.
12 Important SEO KPIs You Should Track

Goals and KPIs are one of the most important parts of your SEO strategy, yet also one of the most commonly overlooked areas. And in this guide, we’ll dive deep into the importance of properly tracking these and help you to understand the most important ones that you should be using to report on your successes.
3 Types of Pillar Page (and How They Help With Ranking)

Find out how you can utilize pillar and cluster pages to enhance your content, improve your SEO, and reach your target audience. This article will show you the types of pillar pages and useful examples you can replicate.
12 Important SEO KPIs You Should Track

Goals and KPIs are one of the most important parts of your SEO strategy, yet also one of the most commonly overlooked areas. And in this guide, we’ll dive deep into the importance of properly tracking these and help you to understand the most important ones that you should be using to report on your successes.
23 Essential Content Marketing Metrics to Measure Your Campaign’s Performance

How can you determine the success of your digital content? How do you figure out what kind of content attracts your audience and allows you to achieve your marketing goals? You start by measuring and analyzing your performance by looking at the right content marketing metrics.