How to Calculate SEO ROI (With Formulas)

Like any marketing channel, there‘s a need to be able to demonstrate the ROI (return on investment) from your SEO activities, and in this guide, we‘ll walk you through exactly how you can do this. We‘ll share a formula to help you calculate the ROI as well as helping you to collect the information needed to run this.
How to Use the SEMrush Audience Insights for Your Marketing Campaigns

Customers make choices based on a number of volatile factors, some of which are not obvious at all. What substitutes do your loyal customers consider? These questions and many more can be answered with the SEMrush Audience Insights report.
How to Become an SEO Expert (What it Really Takes in 2021 and Beyond)

As we move into 2021, those who boast SEO skills are in high demand. But how do you learn these skills? Keep reading to learn how to become knowledgeable in this integral field. This step-by-step guide will set you on the path to becoming an SEO expert. Read our SEO expert tips to prepare for the coming year and achieve your digital marketing dreams!
6 Elements of a Powerful SEO Product Description

Read on and learn how to write effective product descriptions that both give the reader the confidence to make their purchase and rank well on search engine results pages.
Banking and Financial services industry trends

We analyzed around 1,000 websites and billions of keywords to assess how the financial services industry addresses the shift from “respond” to “recover” and embraces the tremendous growth of digital in 2020