What Is a Metric in Google Analytics & Which Ones to Track
Do you know how metrics in Google Analytics works, how to track them, and tips & tricks for monitoring your website‘s performance.
Dynamic Search Ads Explained & How Best to Use Them in Your Strategy
Dynamic search ads are a campaign type that allows advertisers to capitalize on queries that might not have otherwise triggered their ads. Learn more before trying it out for your business!
12 Paid Advertising Mistakes & How You Can Make Your Ads Better
Read up on some simple mistakes that can kill your paid advertising ROI and learn how to fix them!
CPA Marketing: How it Works & How to Build an Effective Strategy
We explore how CPA works, its many benefits, and how to build your own CPA strategy.
What Is Native Advertising? Beginner’s Guide to Native Ads
Everything you need to know about native advertising — from its definition and formats to performance monitoring.