Category: Conversion Optimization

How to Find Backlinks (For Any Website)

As an SEO, you‘ll need to know how to find backlinks if you want to take your site‘s organic visibility, rankings and traffic to the next level, and in this guide, we‘ll walk you through how you can do this using the tools available from SEMrush, diving deep into how to use the backlink analytics and backlink audit.

A Handy Checklist For Google My Business Spam

Google My Business spam is sure to be found on plenty of SERPs. To help combat it, I‘ve put together this guide to help you review a Google My Spam checklist and help you figure out ways to combat it. From performing some analysis on your own to reporting web spam, I‘ll break down exactly what you should be doing and how to do it!

Private Blog Networks (PBN): The Myths and The Risks

Some SEOs choose to use link building tactics that go against Google‘s Webmaster Quality Guidelines in an attempt to accelerate their website‘s organic growth, and this includes using private blog networks (PBNs). In this guide, we‘re going to dive deep into this controversial link building tactic and address some of the common myths surrounding it.

How to Optimize for Google Featured Snippets [Research]

SEMrush & Brado analyzed over 200 mln SERPs to identify how to optimize for Google featured snippets. The guide provides information on what keywords to choose, how to optimize the content, best articles’ URL stats, how to build a Featured Snippet Hub, and other factors that are vital to win the featured snippet position.

White Hat SEO: How to Rank by the Rules

There are two common approaches to SEO: white hat and black hat techniques. White hat SEO is attributed to practices that increase a website’s search rankings on a search engine results page (SERP) without straying outside of Google’s guidelines. On the other hand, black hat SEO is associated with looking for and exploiting loopholes within the Google algorithm.