The Countdown to Black Friday: Ecommerce CRM Strategies to Start 3 Weeks Out

Hey! This post is part of a larger series geared toward helping ecommerce sellers understand, engage with, and love more customers this holiday season. After all, that’s exactly what the holidays are about, right?

You have a lot going on in your world before the holiday season comes crashing in. Your personal life might be stuffed with your own gift buying, late-night wrapping sessions, and festive decorating frenzies. And if you’re running an online store, your to-do list runs the gamut from ordering inventory to site maintenance to, well, what we’re doing right here at Drip.

The more you can plan for the impending onslaught of holly jolly, the better. An easy way for your store to be forgotten during (and after) Black Friday is to toss out a hurried and impersonal email at the last …

3 Bulletproof Ways to Structure Your Next Cart Abandonment Email Campaign

Hey! This is a guest post by the wonderful Carl Sednaoui, Director of Marketing, MailCharts. Thanks, Carl!

This coming holiday season is going to be a festival of shopping cart abandonment. With abandonment rates holding steady at around 75%, a lot of virtual carts will be clogging your online shopping aisles.

As an ecommerce merchant, your biggest challenge is persuading your customers to come back and buy the merchandise they left behind. I have both bad and good news about that prospect.

The bad news: You can’t stop customers from abandoning carts because they don’t always see it as abandonment.

Especially during the holiday shopping season, customers treat their carts like shopping lists or layaway departments. They’ll find something they like, park it in a cart, then shop aroun…

How to combine TrackingDesk and Replug to supercharge your campaigns

There are many link shortening/tracking tools out there. Some of them are extremely powerful when it comes to catching your visitors attention. Plus they give you the ability to monitor the performance of your posts, which can be very useful. In this article we are exploring the combination of our platform with Replug.io. Replug.io, apart […]

[Infographic] – How to Measure SEO Return On Investment

Try to measure SEO return on investment (ROI) when you run a portal or review website and you will hit a Chinese Wall. Nowadays, traffic lands on your site through many sources. Social Media, backlinks, search engines, email marketing, and event paid media fill your Google Analytics with traffic data. Once you’ve congratulated yourself on your […]

AdWords Postback URL [HACK]

The ultimate step by step guide to building an AdWords Postback URL so you can send any types of conversions, from your TrackingDesk account to your AdWords Account.