Category: Affiliate Ideas

[Chapter 8] Make This BFCM the Gift That Keeps on Giving: How to Guarantee Repeat Customers for Next Year

Hey! This post is part of a larger series geared toward helping ecommerce sellers understand, engage with, and love more customers this holiday season. After all, that’s exactly what the holidays are about, right?

Just tuning in? This is the final chapter in our holiday series, but don’t sweat it! Check out the seven chapters of this Black Friday / Cyber Monday holiday series that came before to get the full story.

Your pre-holiday strategies are rock-solid. Black Friday and Cyber Monday plans will hum along without a hitch. And your post-BFCM campaigns are cued up and ready to go. This year’s holiday marketing is bound to be good.

In the past seven chapters, we’ve explored how critical a personalized, nurturing customer experience is when it comes to differentiating your online bran…

[Chapter 7] How to Keep Customers Engaged and Coming Back After Black Friday and Cyber Monday Have Ended

Hey! This post is part of a larger series geared toward helping ecommerce sellers understand, engage with, and love more customers this holiday season. After all, that’s exactly what the holidays are about, right?

Just tuning in? Check out the six chapter of this Black Friday / Cyber Monday holiday series that came before this post here.

While the shopping spree that takes place on Black Friday and Cyber Monday has potential to bulk up your bottom line before year’s end, it’s important to remember that these events are only two days of the year.

With so many people coming by your site and browsing what you have to offer, this is a prime opportunity to plant the seeds for long-term customer relationships. Ya know, the types of relationships that’ll keep your store sailing strong for t…

[Part 6] How to Ensure Your Black Friday and Cyber Monday Ecommerce Marketing Runs Smoothly

Hey! This post is part of a larger series geared toward helping ecommerce sellers understand, engage with, and love more customers this holiday season. After all, that’s exactly what the holidays are about, right?

Just tuning in? Check out the five parts of this Black Friday / Cyber Monday holiday series that came before this post here.

Part 5 of this holiday series doled out ideas for strategies to start three weeks before Black Friday. From building high-value segments to the BFCM-specific workflows that should be stood up by November 18, these strategies will help your brand engage with specific people in the most meaningful ways before the holidays.

The holidays are about making folks feel cared for. By creating segments, you’re able to build customer journeys that are relevant t…

7 Time-Consuming Tasks Your Shopify Store Should Delegate

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“I’ve got too much time on my hands, it’s hard to believe such a calamity,” sang no ecommerce business owner ever. Clearly, the lead singer of Styx has never attempted to run an online store through Shopify.

From monitoring sales, to keeping tabs on customers, to writing snappy content for new products—if you sometimes feel like running your Shopify store requires 32 hours to fit into a 24-hour day, you’re not wrong. It takes a lot of time and hard work to build a Shopify empire.

So, if you’re feeling bogged down and more on-edge than usual, we have a …