How to Conduct a B2B Content Audit: A Beginner-Friendly Guide

How to Conduct a B2B Content Audit: A Beginner-Friendly Guide

Fear, uncertainty, doubt.

No, I’m not talking about the latest Stephen King horror novel. I’m talking about something all B2B marketers dread:

The content audit.

As a B2B marketer, you create a lot of content. Some of this might hit the target, but a lot of it is

How to Conduct a Marketing SWOT Analysis

How to Conduct a Marketing SWOT Analysis

It’s easy to get lost in the weeds when you’re growing your business. However, it’s important to step back and take a long hard look at the big picture regularly to make sure you’re steering your company in the right direction.

Conducting a marketing SWOT analysis