Facebook Marketplace Ads: Your Complete Guide to Selling More on the Platform

There are plenty of intent-based advertising platforms out there — Google and Facebook top of the list. However, in many markets, reaching people on Google costs a lot more than it does Facebook. Plus, targeting people who are actively searching for something is more effective than targeting people who might...

How Intercom Uses a Post-Click Experience for Branded Paid Search Traffic (Example)

It’s pretty common for brands to direct prospects to their homepage when people search for their brand name, and not an offer in particular. This could be a reason why 96% of ad clicks don’t convert. Advertisers like you deserve better than a 4% conversion rate. To do that, it’s...

6 Subscription Box Landing Pages That Maximize Signups (Examples)

Sign up and get a box delivered to your door. For customers, subscription boxes are easy. Advertising them, though, isn’t as simple. As both a product and service that’s high commitment, subscription kit landing pages need to feature elements like: Highly detailed photos and/or videos of a box’s contents Highly...

These 3 Pinterest Ad Targeting Options Give Ecommerce Advertisers Increased Segmentation

Pinterest may have started as a network where users went for creative ideas and look at the beautiful image boards. However, over the years, the platform has evolved into a whole lot more — especially advertising possibilities. Pinterest has refined its ad targeting capabilities to ensure that ecommerce advertisers can...

Lighter Capital Shows How to Segment Ads & Provide Post-Click Experiences (4 Examples)

Far too many advertisers fail to provide relevant post-click experiences in their ad campaigns. They take the time to segment their ads to a target audience but don’t continue the same story narrative from ad to post-ad-click page. This is paramount to earning conversions because a disjointed pre-click and post-click...