In August 2016 Instagram launched their new Stories feature, users were not too excited about it since it resembled Snapchat so much. However, over time, it has become one of the most beloved Instagram features, with over 500 million daily users browsing Stories every day. Moreover, 86.6% of Instagram
A digital customer journey map enables businesses to better understand how their customers engage with their brands. It lets marketers identify gaps in the current customer journey. A customer journey map also helps determine customers’ needs at different stages in the buying funnel. These insights can help the sales team
Instagram has over 1 billion active users every month. And while it’s one of the main reasons companies use this platform, what’s more, important is that one-third of the most viewed stories come from businesses. There’s great potential, then, for your business to raise sales and awareness.
Let's talk about IGTV, Instagram's video hosting platform made to compete against the world's video giant YouTube. When it comes to IGTV, there's still an air of mystery that makes some videos viral, and others grow slowly. But as marketers continue to create content and utilize the platform, the
With billions of monthly users and the option to create highly targeted ads, it should come as no surprise that Facebook is an effective sales channel for marketers. However, just because it’s easy to run a marketing campaign on Facebook doesn’t mean you are going to get a